Happy Tail


happytail

I spent my last six months of college doing an internship at the start up company Happy Tail. Happytail connects you with other dog loving people. It is an easy tool to find new dog friends, dog sitters or if you’re interested, becoming a dog sitter. Their mobile app is akin to Instagram with photo sharing and “like” functions that allow people to socialize through sharing pictures of their dogs.

Tasks for the Project:

  • Mobile App UI/UX design. Placement and design of the new “like” functions in the iOS and Android apps. Prototyping the new buttons with different color choices, color responses, placement inside the photo frame.
  • Onboarding Documents and Images – “Welcome” and “How-to” onboarding images were created for users to learn to use the application and see its features before downloading. The same designs were placed on the AppStore with a plan to integrate the experience into the app itself.
  • Event Management – Setup, advertised and promoted dog meetups with partner organizations such as Svenska DjurAmbulance, Dog Parkour Sweden and more. Events were publicized on Facebook and the mobile app to generate attendees averaging 100 people and 80 dogs.
  • Content marketing – Instagram and Facebook content daily with themes such as “Breed of the Week” all focused on gaining followers for the brand and creating brand awareness.

 

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